'Which one would you choose?' - Marketing campaign

This campaign was to portray a message to the end user to make them consider what happens to a laryngoscope after use. (Laryngoscope is a medical device used for intubating a patient).

The campaign communicated this by mirroring the choice of a clean or dirty laryngoscope with an aspect of most peoples everyday routine – a cuppa. Would they choose a dirty cup of tea over a clean cup? The aim was to make them think why should a laryngoscope be any different? 

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