TourniButton Promotional Pack
The brief:
A solution to provide product samples for customers whilst outlining the cost savings and the features of the product.
The outcome:
Due to the nature of the product (a long band) plus the plan of providing free samples to customers, the solution became a 'gift' pack with the product being tied into a bow on the front. Inside displayed simplistic pictograms for each sales point, to make the information appealing and easy to understand at first glance, which is exactly what is required on postal mailers. It needed to appear impressive to encourage the user to open the post and then it required engaging content inside to ensure the customer's attention was kept.
A solution to provide product samples for customers whilst outlining the cost savings and the features of the product.
The outcome:
Due to the nature of the product (a long band) plus the plan of providing free samples to customers, the solution became a 'gift' pack with the product being tied into a bow on the front. Inside displayed simplistic pictograms for each sales point, to make the information appealing and easy to understand at first glance, which is exactly what is required on postal mailers. It needed to appear impressive to encourage the user to open the post and then it required engaging content inside to ensure the customer's attention was kept.