FREEDOM 2 - Branding | Website Design | Banner Stand Design | Business Cards
FREEDOM 2 provides a self-development programme for girls who are at risk or who are survivors of child sexual exploitation and child trafficking. The mission of FREEDOM 2 is to liberate and empower girls to inspire and enable others.
Due to the nature of the programme, it was important for the branding and marketing material to appeal to a young audience and communicate trust and support. This was achieved by creating a logo with an informal, friendly typography as well as using a mixture of bright colours and circles to represent the bright futures and circles of trust that are formed throughout the programme.
