Corporate Folder with product inserts
Brief:
To create a product brochure that is not too costly to update due to regular updates/changes to the product range.
Outcome:
A variety of product information inserts presented inside a square presentation folder was the solution for this brief. The rationale behind this format was due to the ease of renewing individual inserts when updates were required. This is a cost effective alternative to reprinting a multiple page brochure every time an update is needed. This format also allows the sales team to tailor each folder to suit the customers interests, because previous feedback stated that many customers have specific product requirements, so a large product brochure full of products they are not interested in is not the best solution.
This outcome was a solution to the issues raised as they can be tailored for each customer and inserts can be replaced easily and cost effectively when they are outdated.
To create a product brochure that is not too costly to update due to regular updates/changes to the product range.
Outcome:
A variety of product information inserts presented inside a square presentation folder was the solution for this brief. The rationale behind this format was due to the ease of renewing individual inserts when updates were required. This is a cost effective alternative to reprinting a multiple page brochure every time an update is needed. This format also allows the sales team to tailor each folder to suit the customers interests, because previous feedback stated that many customers have specific product requirements, so a large product brochure full of products they are not interested in is not the best solution.
This outcome was a solution to the issues raised as they can be tailored for each customer and inserts can be replaced easily and cost effectively when they are outdated.
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