Be Safe, Be Seen Campaign
Brief:
To communicate the importance of wearing reflecting clothing in the dark when cycling.
Outcome:
A minimalistic poster design which used pictograms rather than photographs, as photos can contain unnecessary and distracting details. Due to the important message the poster was communicating, I ensured the poster was understood without the requirement of words so a wide, universal audience could understand it easily and quickly.
To communicate the importance of wearing reflecting clothing in the dark when cycling.
Outcome:
A minimalistic poster design which used pictograms rather than photographs, as photos can contain unnecessary and distracting details. Due to the important message the poster was communicating, I ensured the poster was understood without the requirement of words so a wide, universal audience could understand it easily and quickly.
